Will advertising be different in the future?
Yes. Advertising is becoming a lot more entertaining, complex and varied. Our campaign for the Astra GTC is just the beginning. The future is going to be a lot of fun – both for us, the creators, and for the people viewing our adverts.
Are you ready for the GTC?
What do you get if you combine “Web” and “Episode”? That’s right: a “Webisode”. This term describes a series of shows that are broadcast on the internet, rather than on the television. And this is also a key component in the Astra GTC’s advertising campaign. The style of our Astra GTC mini-series, currently being filmed in a studio in Hamburg, is based on an American sitcom. The basic idea: what would pregnancy be like if – instead of a baby – we were awaiting the arrival of a new Astra GTC? Six episodes will be broadcast online every Wednesday and Friday following the International Motor Show in Frankfurt. During the course of the series, we will witness some hilarious scenes in which a whole range of people discuss the imminent arrival of their car with a dedicated trainer.
There is obviously a lot of information to take in: will the Astra GTC be afraid of the dark? Can the adaptive AFL+ headlights be used to calm this fear? Camerawoman Alexa Ihrt (above and left, with assistant Alex Daab) and the actors (below, centre: Paul Caulfield; below, right: Hatla Williams with make-up assistant Florian) had great fun filming with the team. The final episodes can be watched both on YouTube and the Astra GTC microsite.
